Effective Date: February 2, 2023
Overview
Laketta (“Laketta”, “we”, or “us”) values the privacy of our customers and is committed to using their information responsibly. This Privacy Policy outlines the information we collect, how it is used and protected, and how it is shared when you use www.laketta.com (collectively, the “Website”) and any of our services that are available through the Website (collectively, the “Services”). The information collected includes both technical data automatically obtained from all Website visitors and users of the Services (“Passive Data Collection”) and information voluntarily submitted by you or others (“User-Submitted Information”).
By using the Website and the Services, you agree to be bound by the terms of this Privacy Policy and our Terms and Conditions. If you do not agree with the terms of this Privacy Policy, please discontinue using the Website and the Services.
Notice of Information We Collect and How We Use It
“Personal Information” is defined as information that can be used to directly identify an individual, such as a name or email address, and any information that is directly linked to such identifying information. Our primary purpose for collecting Personal Information is to provide a safe, efficient, and personalized experience for our customers. We only collect Personal Information that we believe is necessary to achieve this purpose.
Passive Data Collection
Laketta automatically tracks certain information based on your behavior on the Website. This information is used to conduct internal research on our customers’ demographics, interests, and behaviors, helping us to better understand, protect, and serve you and our community.
Log Files
Similar to other websites, Laketta automatically receives and records information about user behavior on the Website and when using our Services. This information, including IP addresses, browser type, Internet service provider, referring/exit pages, operating system, date/time stamp, and clickstream data, is stored in log files and automatically gathered by our servers.
We use this information to analyze trends, improve the Services, track user movements on the Website, and make informed decisions about inventory purchasing to better serve our customer base. Our Website may also use devices that allow us to count visits to certain pages and gather other related website statistics, such as tracking the popularity of certain content and verifying system and server integrity.
If Passive Data Collection is combined with Personal Information, it will be treated as Personal Information under this Privacy Policy. Otherwise, Passive Data Collection is used in aggregated forms.
Cookies and Clear GIFs Usage
At Laketta, we use cookies and other tracking technologies on our Website and Services to provide a more personalized and user-friendly experience. This usage is limited to our company only, and does not include the practices of any third-party advertisers.
The types of cookies we utilize on our site can include session cookies, persistent cookies, or more advanced technology such as HTML5 or Media Stamp. Session cookies expire once the user closes their browser, while persistent cookies remain on the user's hard drive for an extended period of time. However, users have the option to configure their browsers to prevent cookies from being set on their computer. Rejecting cookies may limit the use of certain features on our Website and Services.
Our partners may also use similar cookies and other technologies, including Flash cookies, which are a form of persistent cookies known as Local Shared Objects. These cookies are stored in multiple places and can be restored even after deletion. Users can check with their browsers' site for the most up-to-date information on how to delete Flash cookies. HTML5 or Media Stamp technology also has a local storage feature that allows for quicker access to our Website during future visits.
Additionally, we use clear gifs, also referred to as web beacons or pixel tags, to manage content on our Website and track its effectiveness. Clear gifs are tiny graphics with a unique identifier that are used to track the online movements of users. Unlike cookies which are stored on a user's computer, clear gifs are embedded invisibly on Web pages.
We also use clear gifs in our HTML-based emails to track which ones have been opened by the recipient, allowing us to gauge the effectiveness of our marketing campaigns and communications. If you prefer to opt-out of these emails, please refer to the "Choice / Opt-out" section of our Privacy Policy.
Third-Party Advertisers
Third-party advertising companies may use anonymous data, such as clickstream information, browser type, time, and date of clicks or scrolls, to display advertisements related to goods and services that may be of interest to you. This data collection is typically performed using a cookie or a web beacon and does not include personal information. For further information on cookies, web beacons, and opting out of third-party data collection, please refer to the "Cookies and Clear GIFs" and "Choice/Opt-out" sections of this Privacy Policy.
User-Supplied Information
Registration
To access some of the features and services on our Website, including but not limited to product rental, you must register with us and create a username and password. During the registration process, you will also be asked to provide accurate contact and demographic information, such as name, email address, birthday, and zip code, in accordance with our Terms and Conditions. This information is used to contact you about the products and services on our Website that you have expressed an interest in.
Orders
At Laketta, we value your privacy and understand the importance of safeguarding your personal information. When you place an order for a product on our website, www.laketta.com, we collect certain personal information from you, such as your name, shipping address, telephone number, and financial information such as credit card number and expiration date. In addition, we may also request specific personal characteristics like your height, bust, and dress size to assist you with your purchase.
Surveys or Contests
We occasionally offer our customers the opportunity to participate in surveys or contests on our website. If you choose to participate, we may request certain personal information such as your name and shipping address, as well as demographic information. This information is used to notify contest winners, award prizes, monitor website traffic, personalize the site, or send participants an email newsletter.
Please note that if you participate in a survey or contest, you agree to the terms and conditions of that activity, which may include granting us permission to share your personal information with sponsors of the survey or contest. We may work with a third-party service provider to conduct these surveys or contests, in which case the privacy policy of the service provider will govern the use of your personal information.
Referrals
At Laketta, we offer a referral service that allows you to share our services with your friends. If you choose to use this service, we'll ask you for your friend's name and email address. A one-time email will then be sent to your friend inviting them to visit our website, www.laketta.com. We store this information solely for the purpose of sending this email and tracking the success of our referral program.
Third-Party Integrations
If you provide us with your third-party account credentials for services such as Facebook and Twitter, you understand that some content and information from those accounts may be transmitted to your account with us. However, all information transmitted to our website through third-party accounts will be covered by our Privacy Policy.
Community Discussions
We may provide chat rooms or other public message areas for you to share information and discuss topics with other users. Please note that information posted in these areas is accessible to anyone with internet access. We may collect the information you post for customer support and troubleshooting purposes, but we are not responsible for the use of this information by others. If you receive any personal correspondence such as emails or letters from other users or third parties in regards to your activities or postings on our website, we may collect this information into a file specific to you. We reserve the right to terminate accounts of visitors who use our services in an inconsistent manner with our Terms and Conditions.
Communication from Laketta and the Website
At Laketta, we use your contact information to communicate with you about our company and its marketing partners, as outlined below.
Special Offers and Updates
From time to time, we may send you information regarding our products, services, special deals, and promotions. To take advantage of these offers, simply enter the promotion code provided at checkout. In consideration of your privacy, we offer the option to opt out of receiving these types of communications. Please refer to the "Choice/Opt-Out" section of our Privacy Policy for further information.
We also send newsletters via email, which you can unsubscribe from by using the "Choice/Opt-Out" section of our Privacy Policy.
Service and Account Messages
In rare cases, we may send you strictly service-related announcements when it is necessary to do so. For instance, in the event that our services are temporarily suspended for maintenance, we may send you an email. These types of communications are not promotional and you may not opt-out of them. However, you have the option to deactivate your account if you do not wish to receive them.
Upon providing us with your Personal Information, you will receive a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide requested services, to manage your account, and to ensure the best customer service experience possible.
Communication with Customers
At Laketta, we use your contact information to communicate with you about our products and services, as well as promotions and updates. You will receive occasional newsletters and special offers by email, but you have the option to opt-out of such communications. Service-related announcements will be sent on rare occasions when necessary. Based on your personal information, you will receive a welcome email to verify your account information. We will also respond to your inquiries, provide customer service and manage your account as needed.
Address Verification
To ensure proper shipping and billing procedures for your orders, we use third-party software to verify your identity and address information.
Disclosure of User-Submitted Data
Service Providers
We may share your personal information with third-party service providers to assist with internal business functions such as email transmission, data analytics, database management, credit card payment processing, and other necessary services. These service providers are obligated to only use your personal information in accordance with our Privacy Policy and for no other purpose than providing contracted services to us.
Related Parties
In some cases, we may share your personal information with our affiliates, including subsidiaries and joint venture partners, who will also be bound by this Privacy Policy. Additionally, we may disclose your personal information as required by law or in certain business transactions.
Legal Disclosures
In compliance with legal requirements, we may be required to disclose Personal Information in response to a subpoena or court order, or in connection with a legal proceeding. This may include sharing information with other countries or jurisdictions outside the United States, where we have a good faith belief that the disclosure is necessary to comply with the law.
Protection of Rights and Safety
We may also disclose Personal Information where necessary to protect the rights, property, and safety of Laketta, its customers, or the general public. This may include investigating and defending against legal claims, and protecting the security and integrity of our Services and infrastructure.
Third-Party Websites
Please note that if our Website includes links to third-party websites, this Privacy Policy does not apply to those sites. Visitors to those sites are encouraged to review the privacy policies of each individual site.
Access to Personally Identifiable Information
As a customer of Laketta (www.laketta.com), you have the right to access, correct or update any personally identifiable information that we have collected from you. You can do this by logging into your account on our website or by reaching out to our customer support team at dressme@laketta.com. You can also update your information by contacting us by phone or postal mail using the contact information provided on our website.
Security of Your Information
At Laketta, we take the security of our customers' information very seriously, including personal information collected through our website. We have implemented reasonable security measures to prevent the loss, unauthorized access, misuse, alteration, or destruction of personal information under our control during transmission and storage. This includes, but is not limited to, the use of firewalls and encryption.
While we strive to maintain the security of your personal information, no method of transmission or storage over the internet can guarantee 100% security. If a security breach occurs, we may attempt to notify you electronically so that you can take appropriate steps to protect your information. By using our services or providing us with your personal information, you agree to receive electronic communication from us regarding security, privacy, and administrative issues related to your use of our services.
We only allow access to personal information by our employees, contractors, and agents who need it to perform their job duties. These individuals are bound by confidentiality obligations and may face discipline, including termination and criminal prosecution, if they fail to meet these obligations.
We store personal information for only as long as it is necessary for business purposes or as required by law. In the event of a security breach, we may post a notice on our homepage or send an email to the address provided by you. Depending on your jurisdiction, you may have a legal right to receive written notice of a security breach.
Handling of Personal Information for Children
At Laketta, the safety and protection of children is of utmost importance. In accordance with the Children’s Online Privacy Protection Act (COPPA), the Website (www.laketta.com) and our services are not directed towards individuals under the age of 18. We request that children do not provide any personal information through our website. We do not knowingly collect or retain personal information from anyone under the age of 18, unless legally allowed. In the unlikely event that we become aware of personal information being collected from a child under 18, we will take immediate steps to delete the information and terminate the related account.
Change of Ownership
In the event of a change in ownership, merger, acquisition, transfer, or sale of assets, we may need to transfer your personal information, including email addresses, to the new entity. In such cases, we will make reasonable efforts to notify registered users through a notice on our homepage or by email, as deemed appropriate by us.
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